Who We Are
Conscious Harvest began as a collaboration between Joe and Brianna - fishers, stewards, and storytellers dedicated to honoring the rhythm of Alaska’s wild waters.
Each salmon we share has been personally caught, cared for, and delivered with deep respect for the ocean and the communities it nourishes.
At Conscious Harvest, we are also dedicated to fostering relationships with local fishermen and Indigenous communities.
By prioritizing ethical fishing practices and community support, we ensure that our operations benefit both the ecosystem and the people who rely on it.
Our Mission
To reconnect people with the source of their food through honest harvest and ocean stewardship.
We’re on a mission to make every bite meaningful - caught sustainably, prepared mindfully, and shared with heart. Our work is more than a livelihood; it’s a promise to protect what feeds us.
Our Value
Guided by the Ocean, Grounded in Integrity
Respect, community, craftsmanship, and transparency in every harvest.
At Conscious Harvest, our values shape every decision we make - from how we fish to how we share our story. We honor the ocean with sustainable practices, support local fishermen and Indigenous communities, and uphold the highest standards of care and honesty in every catch.
Respect for the Ocean
Every harvest begins with gratitude. We honor the ocean’s rhythm, taking only what’s needed and giving back through responsible, sustainable practices.
Helping Community
We work hand in hand with local fishermen and Indigenous communities, ensuring that every catch supports both the ecosystem and the people who depend on it.
Craft & Care
From the moment the fish is caught to the final smoke, we handle each step with intention - preserving the salmon’s natural flavor and the integrity of our process.
Our Passionate Team
Meet the dedicated individuals behind Conscious Harvest, each bringing their unique talents and a shared love for the ocean.
Brianna DeRusha - Co-Founder
Brianna is passionate about sustainability and the stories behind every catch. Her expertise in seafood marketing helps connect our harvest to conscious consumers across the nation.
Joe Baxter - Co-Founder
Joe, a retired U.S. Coast Guard Senior Chief Boatswain’s Mate, brings years of maritime experience and a profound respect for the sea. His leadership and vision drive our commitment to quality and community.
Our Local Fishermen
Our fishermen are the backbone of Conscious Harvest, sharing their knowledge and skills to ensure we provide only the best wild-caught salmon. They are committed to sustainable practices and preserving our marine heritage.
Join Us
Be part of a community that values connection - to food, to nature, and to the people who make it possible.
Join our Conscious Harvest family to receive stories from the sea, seasonal updates, and exclusive harvest offers.
